To deprive of confidence, hope, or spirit
To inspire with hope, courage, or confidence. To give support to; foster and to stimulate.
The common word in each definition is the word confidence. In one definition it’s a lack of confidence and in the other there’s no lack of confidence. The key is to develop and maintain confidence.
There's always going to be competition in all areas of sales. I shop in an area that has a Target, Wal-Mart, Kmart and a Meijer in the same area. They pretty much sell the same things. You don't see Target making statements about closing up shop or becoming discouraged because the other stores are selling what they sell and there's too much competition. Instead, they all attempt to develop a better marketing strategy than the competition. They have created a brand name for themselves. If you see a big letter "K" you know its Kmart. My son knew the word Kmart before he could read. If you see a red bull’s eye, it's Target. Each store tries to distinguish itself from the other by marketing techniques such as branding. That's what each jewelry designer has to do on their site. Create a slogan or phrase. Develop a specialty. Offer quality products.
Always extend excellent customer service. That's how Nordstrom became popular after changing the type of products it was selling. Someone returned some automobile tires to Nordstrom and they took the tires and refunded the person's money. What’s unique about this? They didn’t sell tires. Offering exceptional customer service created a media blitz that cemented Nordstrom’s customer service policy.
My slogan for Designs by Jenean is Handmade Beaded Jewelry That Accentuates Your style. If you were wearing an outfit today, that you bought off the rack, you know many others living in the same area that you live in may be wearing the same thing you have on. With a Design by Jenean, you can separate yourself from the rest of the crowd by adding a beaded necklace. This way you are not looking exactly the same as someone else, you accentuate your style.
Before - A top right out of the store. After - the top with a Design by Jenean
Stay encouraged and be confident!
God Bless Everyone